Value proposition

You're Tiffany's, 

not Goodwill. 

Know your worth, 

then add tax. 

If someone can't 

or won't 

pay the price of admission 

into your life, 

you don't go chasing them 

or offering discounts. 

You recognize that 

they're not your target market. 

That doesn't mean you 

change your value proposition 

to better suit their needs - 

but you may need to 

rethink your go-to-market strategy 

and select better prospects.